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Executive Level Positions

The following pages show some of the most strategic and recognized positions in the industry.


After a number of years in the industry (the time can vary from employee to employee and situation to situation), middle managers acquire the experience and track records that qualify them to move into senior management.


These executives provide the highest levels of strategic leadership for a hospitality organization. The responsibilities are significant and so are the rewards.

 Overview of Executive Level Positions :

 

 

 

Vice President of Operations

The Vice President (VP) of Operations is the senior management professional who sets and manages the policies and procedures that ensure the entire organization functions as designed and delivers strong financial performance for the company and a high-quality experience for guests.

Vice president of operations

Daily Life
The Vice President of Operations could lead a hotel chain or a cruise line fleet. He maintains a broad-based, high-level strategic understanding of all aspects of the organization’s operation. He works alongside the properties’ General Managers to set financial goals and then designs operation procedures to help meet revenue targets. The VP of Operations hires and leads hotel General Managers to ensure they meet guest service and satisfaction standards.

Required Skills

  • Effective relationship-building with employees at all levels, from laborers to senior executives
  • Strong leadership skills
  • Well-developed organizational and multitasking abilities
  • Excellent written and verbal communication skills
  • Relevant experience in hospitality (ideally as a General Manager)
  • Bachelor degree or higher preferred 

 

 

 

Marketing Director

The Marketing Director, sometimes called the Brand Manager, is a senior management professional who is responsible for developing and executing all marketing activities for a hotel chain region or other hospitality organizations.

marketing-director

Daily Life
The Marketing Director works closely with the CEO and other senior executives to determine the overall brand positioning that reflects the organization’s values, goals and objectives. He formulates the strategic marketing plans and manages his team which works with advertising agencies and other specialized communications firms to create marketing communications. This includes advertising, public relations, email and Internet advertising, graphic design, promotions, collateral materials, sales tools and even signage.

Required Skills

  • Excellent written and verbal communication abilities
  • Ability to manage projects and to lead marketing staff members from project kick-off to completion
  • Good presentation skills to audiences ranging from senior management to sales teams and franchisees
  • Hospitality background
  • Bachelor degree or higher preferred 

 

 

 

Development Director

The Development Director manages the two most fundamental responsibilities in corporate hotel management: the entire business and legal relationship between the hotel chain and hotel investors, and ensuring that hotels comply with the chain’s performance standards and expectations.

Rani Gharbié


Development Director
InterContinental Hotels Group
Middle East & Africa


Nationality: Lebanese / Canadian

Graduated from Glion Institute of Higher Education, Switzerland

 development director

Daily Life :

The Development Director within a hotel chain is a senior management leader who is responsible for a broad spectrum of critically important high-level business activities. The Development Director is the hotel chain’s chief representative and acts as the primary intermediary between the chain and potential hotel owners and investors. He presents the chain’s brand portfolio and the opportunities and requirements for investment. The Development Director conducts the critical viability analysis to ensure that a business relationship between the chain and the potential investor will be mutually satisfactory and successful. He negotiates, administers and finalizes legal contracts. The Development Director leads the interaction between the chain and the investor, whether the investor wants to build a brand new hotel or transition an existing hotel into the chain’s network. He also handles contract renewals and manages the ongoing relationship between the hotel owner and the chain.

Required Skills

  • Strong interpersonal communication abilities
  • Hotel-related analytical and financial skills
  • Effective in business presentations and negotiations
  • Hospitality background
  • Bachelor degree or higher preferred (ideally in hospitality) 

 

 

 

Human Resources Director

The Human Resources (HR) Director within any hospitality organization is a key management specialist whose primary responsibility is the recruitment, training and retention of qualified employees.

Ann Morelli


Director of Human Resources
Palace Hotel
San Francisco, USA


Nationality: Swedish

Graduated from Les Roches International School of Hotel Management, Switzerland

 HR Director

Daily Life :

The HR Director maintains close relationships with department leaders to gain a thorough understanding of both the technical qualifications and the personal qualities desired of every candidate for every position to be staffed. He coordinates training and support to ensure employees meet the organization’s performance standards and expectations. The HR Director manages the employee benefits program and creates and implements workplace policies and procedures that enhance employee productivity and satisfaction. He contributes fundamentally to the organization’s ability to provide a highquality guest experience by hiring and training high-quality employees.

Required Skills

  • Effective relationship-building with employees at all levels, from laborers to senior executives
  • Strong organizational and multitasking abilities
  • Excellent written and verbal communication skills
  • Bachelor degree or higher preferred (ideally in hospitality) 

 

 

 

General Manager

The General Manager (GM) is the chief executive and most visible leader of a hotel property. He has ultimate responsibility for the day-to-day management of all aspects of the hotel’s operation – all of its departments and all of its employees.

Thierry Kennel


General Manager
Four Seasons Hotel
Denver, USA


Nationality: French / Canadian

Graduated from Les Roches International School of Hotel Management, Switzerland

 general manager

Daily Life :

The GM develops strategic business plans that define the hotel’s operational and revenue goals. The GM manages all hotel operations to maximize both employee and financial performance. He ensures that the hotel meets quality standards for property appearance, maintenance, amenities and personal service that deliver the best guest experience possible. The GM sets performance goals for employees and provides training, a supportive work environment and constructive assessments to help them grow and contribute to the hotel’s success. He plans, implements and measures the effectiveness of hotel marketing and promotional efforts.

Required Skills

  • Excellent leadership, personnel and communication skills
  • Effective business and operations management abilities
  • Strong financial management and budget planning
  • Relevant experience in hospitality management positions
  • Bachelor degree or higher preferred (ideally in hospitality) 

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